January 2015 JADE Out Now!!
January 5, 2015 – 8:31 pm | No Comment

The January issue of JADE is now available. Featuring this month:
JADE Erotic Artist of the year 2013 John Coles – photographer
Important Announcement concerning JADE and The Guild (page 3)

To subscribe, either contact Mark Marsay at …

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14 Ways to Make Your Twitter Updates More Creative
November 14, 2014 – 10:36 am | No Comment

14 Ways to Make Your Twitter Updates More Creative

By Aaron Lee
Published November 13, 2014
social media how to
Are you looking for creative ways to improve your Twitter updates?
Do you want to spark better conversations with your followers?
Coming up with interesting content ideas for tweets can be challenging for social media marketers.
In this article I share 14 ways you can achieve more engagement with your Twitter audience.
14 creative twitter updates
Find 14 ways to publish more creative Twitter updates.
#1: Questions
Tweet out a straightforward question that’s easy to answer and you’ll likely see a jump in engagement.
When questions are short and simple, it’s easy for followers to respond because they don’t need to spend a lot of time thinking about their answer or trying to fit a longer reply into 140 characters (or fewer if there’s a hashtag).
nbcthevoice tweet
Fill-in-the-blank tweets encourage engagement.
Fill-in-the-blank tweets get your followers thinking and challenge to them to show their creative side. The key to making fill-in-the-blank tweets work for your company is to make them relatable to your followers’ interests.
Another option is to ask followers to choose between two things. For example, ask Instagram or Pinterest? Cookies or chips? Coffee or tea? You get the idea.
aeropostale tweet
Asking fans to pick one or the other is a quick way to get retweets.
To reach an even wider audience—and gain more engagement—ask your fans to retweet if they like the first choice or favorite the tweet if they like the second choice.

#2: Product Photos

While you want to mix things up, it’s definitely OK to tweet about your products. It’s one of the main reasons you registered a Twitter account, right? The problem is that people see products everywhere!
To break through the noise, stay away from simply posting a corporate photo of your product. Instead, think about how you can include your product in different scenarios. Imagine what your product looks like in real life, how people use it, where they put it, etc.
klm tweet
Be creative and add different perspectives of your product on Twitter.
Take the opportunity to be creative and add perspective to your product. Twitter is a very human platform, so you will need to adapt your product photos.

#3: Videos

Did you know Twitter allows you to tweet rich media? People sometimes forget they can share video on Twitter.
What I love about video on Twitter is that followers can watch without leaving the platform.
questnutrition tweet
Users can watch videos without leaving Twitter.
Videos are a good way to share your thoughts on a topic, give followers a behind-the-scenes look at your company or present a short product tutorial. They’re also a great way to launch a new product.

#4: Slide Decks

It can be hard to convey meaty content in 140 characters. Sharing slides solves that problem. Now you can tackle just about any topic and spur conversation.
And since your followers don’t have to leave Twitter to view your slides, it’s easy for them to comment or retweet after they’ve gone through your deck. Deeper conversations are a great way to build relationships.
slideshare tweet
Your followers can go through your SlideShares without leaving Twitter.
What kind of slides should you share? The options are endless. Let’s say you’re a new cafe that takes pride in how you make your coffee. You could create a beautiful slide deck about how to brew that perfect latte, what beans you use and why you heat your milk to 140° instead of that tongue-burning 158°.
How did I come up with that example? I’m pretty sure I read a slide about it!

#5: Reviews and Testimonials

Retweeting public accolades from real customers provides social proof for you. Those reviews and testimonials help you build trust and help prospects overcome any skepticism they may have.
aeo tweet
Retweeting your followers’ testimonial tweets helps build trust.
One thing I like about retweeting testimonials is that it shows that you’re paying attention to your customers and appreciate their compliments and contributions.

#6: Other People’s Content

Sharing is caring! Retweeting is one of the easiest ways to update and it benefits both parties involved: You create relationships and they’re exposed to a wider audience.
I like to say, “Retweet someone once, they will notice you. Retweet someone a few times, they will remember you.”

#7: News

Twitter has become a major source for staying current with news and trends. In fact, many people rely on Twitter for their news updates (including me).
If you’re the one providing that news or retweeting it, people begin to view you as an important resource.
marshacollier tweet
Sharing useful content helps you build credibility.
There’s no Twitter algorithm to control how links and news appear in your Twitter stream, so the faster you can provide news or event updates, the better.

#8: Your Thoughts

Do you have recurring thoughts about a topic? Do you have ideas about your industry? Share them with your followers. You’ll be surprised how many of your followers have the same thoughts as well.
Sharing your thoughts is an effective way to spark conversations with your followers and build a connection with them.

#9: Peek Behind the Scenes

More brands are adopting the trend of giving fans a behind-the-scenes look at their company. It provides transparency and gives an authentic voice to your business.
vaynermedia tweet
Behind-the-scenes is a great way to humanize your business.
You can easily use this idea yourself, and if you’re launching a new product, this tactic can be especially useful. Giving your followers a sneak peek of a new product or event that’s coming up keeps followers on their toes and makes them feel like they’re a part of your inner circle.

#10: Live Tweets

Have you live-tweeted before? It’s fast-paced and fun. It allows your followers to be a part of what’s happening in real time.
You can live-tweet anything that would interest your followers. It can be a niche-related conference or even a popular show or event (e.g., the Grammy Awards or the Super Bowl). Just be sure to use the appropriate hashtag (check that sidebar again to see what people are using).
If you’re live-tweeting something like the Super Bowl, there’s a good chance your fans are tweeting it too, so you’ll be sure to be part of the conversation. In fact, if the event hashtag is trending, you’ll be reaching an even larger audience. Not bad.

#11: Quotes

Quotes are always popular no matter what social media platform you’re on. The reason people like them so much is that they’re often general enough to relate to a wide audience.
koreanair_ke tweet
Quotes are popular on most social media platforms.
You may have noticed quite a few people posting motivational quotes. Fans definitely respond to those, but you don’t have to limit yourself. Try posting quotes from your favorite books, TV shows or blog posts.

#12: Memes

A meme is a popular image paired with a funny phrase. They’re great to share because readers respond well to visual content and like a little humor in their Twitter stream. It’s not unheard of for a funny meme to go viral.
questnutrition tweet
A fun meme can easily spread on Twitter.
It’s fairly easy to find popular memes, but it’s even better to create an original meme that fits with your company or product. That way you can entertain your followers while subtly promoting your product or service.

#13: Tips

Consistently posting helpful daily or weekly tips keeps your audience coming back, and the tips aren’t too hard to come up with.
Consider these questions as a starting place: What is a little-known feature of your product or service? How can using your product add value to followers’ lives? What problems does your product or service solve and how?
Use those answers to come up with a tip that can fit into about 100 characters (so you can include a hashtag and leave room for any commentary a fan wants to add to a retweet). Since your tips are short, they’re digestible and easy to retweet.

#14: Trending Hashtags

Hashjacking (also known as trendjacking) is when you use popular hashtags within your own tweets in order to gain extra exposure. You can find trending hashtags on the left side of your profile. Pay particular attention to those that are trending in your area or country.
Knowing which topics are hot allows you to tailor your content to match both your company message and the hashtag so you can jump into the conversation.
digiornopizza tweet
Using trending hashtags can get your tweets extra exposure.
But before you use this tactic, there are two things you need to know. First, research the hashtag and the conversation around it. Second, make sure the hashtag (and conversation) matches your brand image.
These tips are important because some brands jump the gun and use hashtags that are inappropriate. That mistake can create an extremely embarrassing moment for your brand and you may end up with damaging backlash.
Over to You
All of your tweets should fall into one of three categories:
  • Personal
  • Promotional
  • Purpose
Personal tweets are about your business, while promotional tweets are about your products or services. Tweets that fall under purpose are those that add value for your fans.
Each of the ideas I’ve shared here falls under one of those categories. Use them as stepping-stones to grow your tweet catalog and increase your follower count and engagement.
What do you think? Have you used any of these tweets yourself?
10 ways to instantly become more productive
November 14, 2014 – 9:22 am | No Comment
10 ways to instantly become more productive

10 ways to instantly become more productive

By: Wendy McAuliffe
30th October 2014

Increased productivity is something I constantly strive for, but sometimes I find it very hard to say no to things. When you take on multiple …

Kustom Kulture Blast Off 2015 Moves to Lincoln!
November 12, 2014 – 5:12 pm | No Comment
Kustom Kulture Blast Off 2015 Moves to Lincoln!

The 6th KKBO has been moved to the Lincoln Showground due to its recent expansion and increase in visitor numbers this year. They have also moved it to the week after Bank Holiday to avoid …

JADE October issue out now!
November 12, 2014 – 4:39 pm | No Comment
JADE October issue out now!

Title: October 2014
Cover: Andy Riley. Featuring photography from Gregory Brown (England), Jason Renek (USA), John Coles (England), Nora Ness (Germany) and Harmony (England). With fiction from Wendy Thomas, Able Rochester and Sandra Morgan. Articles from …

SOLD OUT! The 12 Social Media Tricks You Need To Fill Any Event
November 12, 2014 – 4:28 pm | No Comment
SOLD OUT! The 12 Social Media Tricks You Need To Fill Any Event

SOLD OUT! The 12 Social Media Tricks You Need To Fill Any Event
Posted on November 4, 2014 by Andy Vale6 Comments

ROUND UP! ROUND UP! It’s time to use social media to turn your event into …

Are Companies Actually Getting An ROI From Social Media?
November 12, 2014 – 4:26 pm | No Comment
Are Companies Actually Getting An ROI From Social Media?

Are Companies Actually Getting An ROI From Social Media?
This is a guest blog post by Lisa Toner, Inbound Marketing Content Creator at Hubspot.
A question we get asked all the time at HubSpot; and the answer? …

Top 10 Twitter Tips For Business
November 6, 2014 – 4:49 pm | No Comment
Top 10 Twitter Tips For Business

Posted on October 31, 2014 by Rachel Quin3 Comments

We live in a busy world. Getting your business account to thrive on Twitter is a demanding task and there are more ‘best practice’ blogs for …

How I Screwed Up My Pitch
November 6, 2014 – 4:42 pm | No Comment
How I Screwed Up My Pitch

How I Screwed Up My Pitch and What You Can Learn From My Colossal Error
By Alyson Stanfield
Click here for full article
Tomorrow is the final day of this year’s Art Biz Makeover event, and I …

Jade September Issue out now
September 15, 2014 – 6:28 pm | No Comment
Jade September Issue out now

Cover: Steve DT. Featuring photography from David Purton (England), John Coles (England), Mark Page (England), Harmony (England) and John Tisbury‘s Erotica-Babes (England). With fiction from Phillipa Mason-Jones, George Robertson and Kelly Rooke. Features from Dr …

Jade August issue out now
September 15, 2014 – 6:25 pm | No Comment
Jade August issue out now

Cover: Gregory Brown. Featuring photography from Chris Drury (England), Steve DT (England), David Purton (England) and Harmony (England). With art from Boris Ivkov (Germany) – Fiction from Peter Anneson, Nancy Turner and Gareth Morgan. Features …

July Issue of Jade out now.
September 15, 2014 – 6:24 pm | No Comment
July Issue of Jade out now.

Cover: Mark Page. Featuring photography from  John Coles (England), Gerhardt Thompson (Australia), Anton Volkov (Russia) and John Tisbury’s Erotica-Babes (England). With art from Eric Wallis (USA). Fiction from Regina King, Samuel Reegan, Anthea ‘Red’ Wilson …